Three addresses became one.
Lighthouse became 100.
Extra Mile Lawn Care has mowed, trimmed and sodded Hampton Roads yards since 2011 from a shop on Elbow Road in Chesapeake, Virginia. Their WordPress-and-Elementor site listed a different address than their Google profile, which listed a different one than Houzz. We rebuilt it as a 24-page static site with one NAP everywhere and a city page for each market they actually serve.
Homepage screenshot · website-extra-mile-lawn-care.vercel.app/ · staging URL; the client's domain cutover is pending
Five services, three cities, three guides — cross-linked.
The site covers full-service lawn care, commercial grounds, bush and shrub trimming, sod installation and drainage — including the distinction between open French drains and enclosed systems that the owner specifically wanted explained — with a city page each for Chesapeake, Norfolk and Virginia Beach and three local cost and care guides. Two cities the owner does not serve were built, then removed and redirected, with an explicit note in the AI-readable file so answer engines do not resurrect them.
Every service page links to the three cities, every city page links to the guides, and the guides carry a byline and publish date. The card copy on those links is drawn from facts already on the city pages — Norfolk's tree canopy, Grassfield's compacted builder soil, Red Mill's sandy drainage — so nothing reads as a doorway page.
Testimonials are verbatim Google excerpts with first-name attribution. A QA script runs before every deploy and fails on broken links, meta problems, sitemap drift or any reappearance of the two stale addresses.
- Hand-coded static site, git-connected Vercel project with automatic production deploys
- LocalBusiness, Service, FAQPage and Article JSON-LD; llms.txt and ai.txt with the canonical NAP
- GA4 conversion events wired for phone, email and form; CRM-ready form endpoint
- Pre-deploy QA script (links, meta, sitemap, NAP drift) and a browser contrast and responsive audit
- All 50 original WordPress photos preserved with a manifest
Lighthouse performance, accessibility, best practices and SEO on the homepage, mobile emulation, measured Nov 3, 2026.
The build also collapsed three conflicting business addresses into one canonical NAP on every page, in the schema and in the AI-crawler files — the headline finding of the visibility audit that sold the project.
NAP consistency is the local ranking problem.
The audit that led to this rebuild graded the old site C+ on SEO and local search, and the reason was not design. Google saw three addresses for one company and trusted none of them. Fixing that on the website, in the structured data and in the files AI crawlers read is the single highest-leverage change a local service business can make, and it only sticks if the build enforces it — which is why the QA script fails on any stale address.
This is a Virginia client, built remotely with the same process we use in Central Florida. The process does not change with the ZIP code; the local research does.
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