The marketing agency that builds
infrastructure, not campaigns.
ARC Affiliates is a USMC veteran-owned, BBB Accredited marketing agency headquartered in Middleton, Florida, serving The Villages, Wildwood, Sumter County, Leesburg, Lady Lake, Ocala, Clermont and Orlando. We do not run ads or post on your social feeds. We build the systems that make a local business findable and that answer the phone when someone finds it: rankings, websites, CRM automation and Voice AI.
Four systems. One compounding machine.
Every engagement is some combination of the same four systems. ARC Rankings AI puts your business in the Google map pack and inside AI-generated answers, automatically, for $697 a month. The website turns that visibility into calls and form fills. GoHighLevel automation makes sure every lead is texted back in seconds, reminded of appointments, and asked for a review. Voice AI answers the phone at 7 pm on a Saturday when your office does not.
Most Central Florida clients start with rankings, because it is self-serve and there is no contract, and add the rest as the lead flow justifies it. A few start with the website because the one they have is embarrassing them. Either order works; the audit tells us which.
No ads. No social posting. On purpose.
Paid ads stop the moment you stop paying. Social posting is a time cost that rarely moves the phone for a lawn company or an insurance agency. We would rather spend your budget on things that compound: articles published to your own domain, a website built and hosted for you, and automations that keep running in your CRM.
If you need an ads manager or a social media agency, we will tell you so in the audit and we will happily work alongside one. We just will not pretend to be one.
We live where you sell.
Our office is in Middleton, the new town the developers of The Villages are building south of Wildwood. The Villages' three town squares, Wildwood's I-75 and Turnpike interchange, Leesburg's downtown and Clermont's hills are places we drive through, not pins on a map. That matters when we write a city page about the retirees of Brownwood or the young families along Hancock Road, and it matters when a client wants to sit across a table.
It also shows up in the work. Our portfolio includes an insurance agency in The Villages with a second office in Clermont, a window-treatment showroom in Leesburg that serves all of Lake, Sumter and Marion counties, and a lawn-restoration company in Oxford. Read any of those write-ups and you will see the local detail we put into a build.
- USMC veteran-owned, founded 2019, BBB Accredited. The veteran credential appears in the footer of every client article we publish.
- Sumter and Lake County first. We are building depth here before chasing Orlando, and we say so on the locations page.
- Transparent pricing. The subscription is $697 a month, published. Retainers are quoted in writing after the audit.
- Real client references from The Villages, Leesburg and Oxford, with live sites you can open.
The ARC marketing stack.
$697/mo
Automated local SEO: 8+ articles a month on your domain, daily map-pack tracking, competitor monitoring, AI-engine visibility. No contract. Product page →
converts
Hand-coded, fast, schema-rich, with city pages and CRM-connected forms. Built by us or audited if you already have one you like. Web design →
pipelines
Full sub-account builds: pipelines, calendars, missed-call text-back, appointment reminders, review requests, seasonal nurtures. Built by certified specialists. GHL builds →
receptionist
Answers every call 24/7, qualifies, books into your calendar and logs the transcript in the CRM. Trained on your business, pointing at your number. Voice AI →
referral systems
Automated review requests after every job, routed to Google, with first-name testimonials pulled from real reviews onto the site. Reviews are the #1 local ranking lever and we treat them that way.
monthly email
Rankings, articles and your ARC Score in a live portal, plus a monthly report email. No meeting required to see what happened.
How an engagement starts.
- Free auditWe map your Google Business Profile, website, competitors and lead handling. Written readout in plain English, no obligation.
- Pick the layerRankings only? Start ARC Rankings AI today, self-serve. Need the website or the CRM too? We scope a Full Stack retainer in writing.
- BuildArticles start publishing within 24 hours of a rankings signup. Websites and CRM builds are delivered on a fixed timeline with staging reviews.
- Measure, dailyLive dashboard plus a monthly report email: keyword positions, map-pack visibility, articles and AI-engine mentions. If something moves, the portal shows it the day it moves.
ARC Rankings AI is self-serve at $697 a month with no contract. The Full Stack — website, CRM, Voice AI, review systems — is scoped on a monthly retainer after a free audit. Most Central Florida clients start with rankings and add the stack as leads arrive. The Full Stack →
Marketing Agency by city.
Each city page is written for that market — its squares, corridors, ZIP codes and the kinds of businesses we have already built for there. Sumter and Lake County first; Orlando last, on purpose.
Three town squares, 55+ buyers who research on a phone, and the most Medicare-driven market in Florida.
Marketing Agency in The Villages →Fastest-growing city in Sumter County, where I-75 meets the Turnpike and The Villages' south end meets the logistics corridor.
Marketing Agency in Wildwood →Lake County's old downtown on the Chain of Lakes, ringed by 55+ communities and the shops that serve The Villages from the Leesburg side.
Marketing Agency in Leesburg →The town where The Villages began — 32159 holds Spanish Springs, Orange Blossom Gardens and the north end of the Villages market.
Marketing Agency in Lady Lake →Horse Capital of the World, a 400,000-person county, and a SR 200 corridor of 55+ communities that shop like The Villages.
Marketing Agency in Ocala →Lake County's fastest-growing hills — young families, Orlando commuters and 55+ enclaves along US-27, with a client office of ours on CR 455.
Marketing Agency in Clermont →Our home county: Bushnell, Webster, Coleman, Oxford, Lake Panasoffkee, Wildwood and the Sumter side of The Villages, from the agency headquartered in Middleton.
Marketing Agency in Sumter County →The big one — 2.7 million people, a contested map pack, and the market we are building toward last, on purpose.
Marketing Agency in Orlando →Real sites. Real businesses.
17-page custom rebuild of trentadvisors.com with a self-serve Trusted Partners directory, Medicare compliance pages and a CRM-connected intake form.
3.0 MB → 0.8 MB — image weight after WebP conversion →24-page static rebuild and domain cutover for a veteran-led life insurance agency in metro Atlanta, with a self-managed partner directory and a connected JSON-LD graph on every page.
1,975 nodes · 0 errors — schema validated →24-page med spa site with a templated specials page and a self-serve /admin/specials panel that commits each publish straight to the site's repository.
24 pages · 1 panel — owner publishes specials herself →24-page static rebuild for a Chesapeake, VA lawn company: five service pages, three city pages, three guides, one canonical NAP across pages, schema and llms.txt.
100 / 95 / 100 / 100 — mobile Lighthouse →137-page static rebuild of shademastersusa.com: 18 product pages, 21 location pages and a 7-product by 11-city matrix with original copy, 72 redirects from the WordPress era.
0.9 s → 0.17 s — time to first byte →Custom site for a soil-driven lawn restoration company in Oxford, FL serving The Villages and Sumter County, with licensed-applicator credentials and a service-area structure.
97 / 97 / 100 / 100 — mobile Lighthouse →Marketing Agency — common questions.
Traditional local agencies in the Orlando and Ocala markets typically charge $2,500 to $5,000 a month for SEO plus content, and more with ads management. ARC Rankings AI does the ranking work for $697 a month with no contract. Website builds and CRM automation are quoted separately after a free audit, in writing, with a fixed scope.
No. We build ranking infrastructure, websites, CRM automation and Voice AI. If paid ads make sense for your business we will say so in the audit and we work well alongside a dedicated ads manager; we do not run the campaigns ourselves.
No. We do not post on your behalf. ARC Rankings AI does generate social caption drafts from each article for you or your team to use, but day-to-day social management is not something we sell.
A freelancer gives you hours. We give you systems: a subscription that publishes and tracks automatically, a website built and hosted for you, and automations in your CRM. Nothing depends on anyone's hours.
Insurance agencies, lawn and landscape companies, window treatments, roofing, mortgage brokers, med spas and chiropractors are all live clients. The platform behind ARC Rankings AI covers 25+ industries, and the website process is industry-agnostic.
Yes. We are based in Middleton, FL 34762, minutes from Wildwood and The Villages. For clients in Leesburg, Lady Lake, Clermont, Ocala and Orlando we are happy to drive; most ongoing work happens over the dashboard and email.
Stop renting attention. Build the infrastructure.
Free audit for website and marketing work · ARC Rankings AI from $697/mo · No contract · USMC Veteran-Owned · BBB Accredited.