Our Work · Life insurance · Alpharetta, GA · 2026

A veteran-led agency,
live on its own domain.

Guardian Protection is a veteran-led life insurance agency in Alpharetta, Georgia, with a team of retired Coast Guard, Army and Marine Corps members serving metro Atlanta. Their site lived inside a funnel builder on a subdomain. We rebuilt it as a 24-page static site, moved the domain, and gave the owner a partner directory he manages himself.

Guardian Protection homepage as built by ARC Affiliates

Homepage screenshot · guardianprotectionlife.com/

What we built

Term, whole, final expense, annuities — and a careers path.

The site is organized around what a family actually shops for: term life, whole life, final expense and mortgage protection under one hub, a veterans page that speaks to military families directly, annuities, a veteran-benefits partner page and a resources section of plain-English guides. A careers section with an application form supports the agency's recruiting, written as independent-contractor language with the required earnings disclaimer.

The trusted-partners directory mirrors the one we built for Trent Advisors: search, category chips, a password-protected admin panel with a sign-in, dashboard and edit flow, backed by a Supabase table with row-level security and an email allowlist. The owner adds partners; the public page stays static.

Launch meant moving the apex domain off the funnel builder, a www-to-apex redirect at the hosting level, SSL, IndexNow submission of all 24 URLs, and leaving the agency's email and the half-dozen marketing subdomains untouched.

  • Python static-site generator on Vercel; apex domain with www 308-redirected
  • Connected JSON-LD graph: WebPage, Service, Person, Article and LocalBusiness nodes with shared @ids on every page
  • robots.txt allowing 22 AI crawlers, llms.txt and llms-full.txt, image sitemap, IndexNow key
  • GoHighLevel quote and careers forms loaded after page render so the anti-bot widget does not hurt mobile scores
  • Supabase partner directory with /admin/ panel; GLBA privacy language; disambiguation from the similarly named national carrier and security company
One measured result
1,975 nodes · 0 errors

Every JSON-LD node across the site validated against the schema.org vocabulary before deploy, with zero errors — the pre-deploy check that gates every release.

Mobile Lighthouse on the live homepage measured 99 / 100 / 100 / 100 on Nov 3, 2026.

ClientGuardian Protection
LocationAlpharetta, GA
IndustryLife insurance
Delivered2026
Why it matters

When the AI engines read your site, precision wins.

Guardian Protection shares a name with a national life insurer and a home-security company. For an answer engine, that ambiguity is fatal unless the site says, in structured data and in plain text, exactly which Guardian this is, where it operates and who runs it. The connected schema graph does that on every page, and a disclosure section says it in English.

This is also the build that proved the generator approach for regulated agencies: the same code now produces pages for a Georgia life agency and a Florida Medicare agency, with the compliance language and the self-serve directory carried between them.

← All work

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